Mars and Venus

Some interesting insights in this New York Times interview with uber-researcher Jen Chang. Among other ideas, she lays out words that she's found increase giving by women and men.

Women:
Kind, Caring, Compassionate, Helpful, Friendly, Fair, Hard-working, Generous, Honest.

Men:
Strong, Responsible, Loyal.

The women's list seems to be based on quantitative research, whereas the words for men are based on qualitative information. 

Still, it might be worth jotting them on a post-it and sticking it to your computer as you write your next fundraising communication.