Declare, don't ask

When bold fundraising is required (and that is now), a question can be a risky proposition. It can weaken the strength of your appeal, and it might simply be answered with "no," which effectively ends your chances for a donation.

The purpose of your fundraising appeal is not to ponder "why give?" It's to provide answers... to radiate certainty and reassurance... to declare value and impact... and ultimately, to inspire a gift. 

Is today the day to make your contribution?
Vs.
Make your contribution today.

Did you know that our organization provides critical solutions?
Vs.
Our organization provides critical solutions.

Why not make your gift right now?
Vs.
Make your gift right now. 

Questions invite discussion. Answers invite action.