Giving thanks

As you pause this week to appreciate family, friends and the good things in life... take stock of how you thank the people who support your cause. 
  
The story you tell in your acknowledgements is just as important as the story you tell in your fundraising solicitations.

Does your online confirmation pop-up keep people inspired and engaged with warm statements about the importance of their generosity... or is it a utilitarian statement that lets them know an official acknowledgement will arrive shortly in their email box? 

Does your e-mail acknowledgement maintain a focus on your mission... or does it focus on donation amounts, benefits and tax information?

Do you still send paper acknowledgments in the mail? You should!

A letter from you is a concrete and meaningful symbol of appreciation. It's real. It doesn't disappear with a click. And it can help people maintain their ideas about why they care so much about the work your organization does.

The most immediate donor experience is the acknowledgement they receive from you. 

It can also be one of the most memorable.