It's not actually about formal design, but rather about the idea that everything we do has a design sensibility that either brings people closer or moves them away.
It's about soul. It's about simplicity, clarity, grace, and beauty. It's about finding passion around your uniqueness. And it's about making a dramatic difference in the field you're in.
"If not unique... WHY BOTHER?" That's the question he asks.
It's filled with attention-catching statements... real-life examples... checklists... quizzes... and lots of color commentary. Whether you open it to a random page for inspiration, read an entire chapter, or spend time with the entire thing, you'll get some new ideas, and probably remember some things you've forgotten.
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