For so many organizations, the next four months -- particularly December -- can make or break your fundraising success.
Even though it may feel like a sprint to the finish come December... to truly maximize your results, planning must start now.
- Where have you been? Where do you want to be? How will you get there?
- What messages have the best chance of inspiring people to donate?
- Who will you ask? When will you ask? How will you ask? How often will you ask?
- How will you integrate your message and strategy across all communication platforms available to you?
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