Your competition

It's a wonderful thing to be a part of a community of nonprofit organizations making extraordinary things happen. But when it comes to end-of-year giving, it's a different story.

It's a competition of sorts, for your community's minds... hearts... and money.

Luckily, it's not a cutthroat competition with only one winner. Every organization can find success.  Here's how:

• Be bold. Be aggressive. Be on every platform you can.  

• Ask clearly, directly and passionately -- more than once.  

• Talk less about what you do, and more about why you do it.   

• Focus less on your needs and more on their hopes and dreams.   

• Have a plan.

Have you started your end-of-year campaign planning yet?

It's important!