Asking matters

 

Last night, I completed the third book in the Hunger Games series.  Definitely not my cup of tea. Yet, I was willing to complete this particular endeavor.  

Why?
Because someone I care about asked me.

What's the #1 reason people give for why they did not contribute?
 "No one asked me."

Sometimes all it takes is the right person making the right ask -- directly, passionately, and clearly.

P.S.  All the asking in the world still hasn't convinced me to see the movie. But I say, never give up....