In today's world, it's imperative to have an online presence in order to succeed, and sometimes even to remain relevant.
This article from New York Magazine by Nathan Heller, gives some insightful perspectives on how the culture of the web has developed and changed in recent years.
His conclusion is one that many of us in fundraising and marketing have seen demonstrated by results (or the lack thereof), particularly in the social media sphere.
"Good faith has become indistinguishable from good speech, and agreeable words risk outweighing the actions that push them towards fruition."
It's an engaging read that's well worth consideration if you have anything to do with crafting messages or raising money online.
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