It's a well-done twist on a growing tradition -- the gift of a contribution.
In this case, not only is the contribution inspiring and concrete... a community garden... a bike... a beehive... the true beauty of this offer is that it pairs the contribution with a small token gift that perfectly matches the purpose of the donation, and recognizes the pleasure of giving.
The photos, copy and presentation are charming, allowing you to easily envision the good you'll do with your contribution, as well as the joy you'll have when the recipient opens their gift.
The proof, of course, is in the results. We'll follow up after the holidays to see how it worked.
No comments:
Post a Comment