It's closed because of the government shutdown.
While I'm certainly disappointed that I can't be out there during these final glorious days before the weather turns, of interest to this conversation, is what's happening in my mind's eye.
I can't stop picturing how no one is peeking up into the secret branch where the little owl naps... no one is reaching down to pick up the fuzzy caterpillars that venture onto the paths this time of year... that the eagles, egrets and wide-eyed deer remain unspotted amongst the grass and trees.
While we wouldn't wish this scenario on any organization, it's a good time to step back and think about how - without the drama of actually closing up shop - you can assure that what people see in their mind's eye are images that allow them to take ownership of who you are and what you stand for.
It's about delivering experiences that resonate... communicating in a way that's personal and compelling... telling the human story of why this matters to people.
It's mostly about helping people find their way towards the place where they truly believe "this is mine," and they're willing to foster and protect it.
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