Earlier this week, we shared a Freakonomics podcast, that for fundraisers, is 30 minutes of time well spent. Find it here.
For us, it inspired this:
We ask for money because it works. Why do we spend so much time trying to figure out how to ask less?
We work in a business that's largely based on conventional wisdom, habits and tradition. How can we get out of this box more often?
Giving isn't pure altruism. It's about enlightened self-interest... the warm glow... sometimes even guilt, social pressure and benefits. Why do we fight this?
Think about it.
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