What's your difference?

Chances are, other organizations do similar work, and your marketing and fundraising efforts target many of the same people.

Success often comes in helping people see how your organization is special and distinct.

It's not likely to be found in what you do. 

It's more likely to be found in how you do it, where you do it, or who you serve. 

This is a great summer exercise. Gather some colleagues, have this conversation, then turn your answers into copy and campaigns that truly set your organization apart from the rest.