As several more athletes recently got caught up in doping violations that made the finish line just a little easier for them to reach, it's a good time to note that in fundraising, there is no performance-enhancing drug.
Long-term success in our race can only be found in doing the work... learning... creating... putting your campaign in the race... collecting the results... learning more... and doing it again and again.
This is how a program builds, improves, and creates the traction and loyalty that generates solid, increasing net revenue.
Your easy, sure-fire idea simply won't work if you haven't built a strong foundation of messaging and technique over time.
And when the time comes that you actually need to sprint to the finish to fill a funding gap or avoid a fiscal crisis, it's only your foundation of solid work that will ensure that your supporters will come along with you to help you finish that final homestretch with success.
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