The next monkey

Still intrigued by that new species of monkey discovered in the remote forests of Congo a few weeks ago. It's big. And it's been there all along.

Makes me wonder if there's an undiscovered monkey in our line of work. Something that might generate more funds if only we approach it in a slightly different way.

Take monthly sustained giving for example.  It's been right there under our noses for years. But not until recently did so many organizations "discover" it.  And now it's changing the shape of a multitude of programs for the better. 

What's the next new monkey? Well, that's why we ponder... and test... and analyze... and seek... and talk... and share. It gets us that much closer to a discovery that just might be hiding behind that tree over there.