This is the time of year when newsletters and reports arrive in mailboxes as proof of performance in advance of our year-end appeals.
It's a good time to remind ourselves to spend less time on the facts and figures and "all the great stuff we did," and more time on what our donors helped us accomplish.
Show your donors... with stories and pictures... how these accomplishments make a difference in their life or the lives of the people you serve.
Here's a few starters to help put you in the storytelling frame of mind:
Let me tell you what's happening...
This is important because...
Here's how it will make a difference...
Help your donors visualize what their impact looks like and feels like. Because we're far more likely to remember and become passionate about the things we connect with emotionally -- the things that have meaning to us. Keep the focus on that.
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