Your punctuation

 

Yesterday was National Punctuation Day!  While the discovery came too late for a timely post, we couldn't resist a day-late shout-out to the well-placed exclamation point.

Particularly in direct mail, the only things we have at our disposal are words and punctuation (plus the occasional emphasis of italics and underlines).

Every choice you make has the potential to build your case for action. An exclamation point, used sparingly yet intentionally, can boldly accentuate your most passionate and compelling statements, delivering a stronger emotional hook to your readers.

Make good use of the tools at your disposal. Make an impact!