As the fall fundraising season heats up, mail boxes and in-boxes will become increasingly filled with appeals for support -- particularly in this election year.
Sometimes it might seem like a better idea to stay out of the fray and save your efforts for a time when you'll stand out and face less competition.
It doesn't work that way.
There's a reason everyone is in. Because the world has actually created a culture of giving during this time of year... the pie of dollars and donors larger... which means you'll always raise more money when you ask for support in November and December than if you ask for support in January or February.
Sure, you're not going to win over every donor in this highly competitive field. No one will. But if you're not in the game, you will miss out on your greatest opportunity to garner support all year long.
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