Motivations

Behind every contribution is a motivation.

Motivations come from feelings:
Responsibility - opportunity - taking a stand

Motivations come from perceived outcomes:
Keeping it strong - building something bigger - becoming a part of it

Fortunately, people tend to respond to these motivations based on their age.

Older = It's our responsibility to keep it strong
Middle (boomer) = It's our opportunity to build something bigger
Younger = Stand behind it, get involved

Consider how these motivations will appear in your next campaign. Focus in on just one to build the strongest appeal.