Whether it's your board... volunteers... donors... your customer service team... organization staff... telemarketers... event partners, and more....These people have a passion for your organization. They want to talk about you. And they're more than willing to fill in the details if they haven't received them from you.
Here's what you can do:
Launch a new habit of sharing key messages and developments with all stakeholders on a regular basis, either annually, semi-annually, or at the launch of important campaigns.
Make it a priority.
Make it part of your process.
Make it simple to absorb, easy to get behind, and specific to their needs.
When people feel that they're an important part of your communications team - when they feel informed and inspired - when they know not only what you want them to say, but why you want them to say it - they can help keep your message strong and targeted out in your community.
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