This is true.
Two organizations.
One city.
Similar missions.
Strategic decisions are made.
Organization A gains in relevance, impact and revenue.
Organization B slips in relevance, impact and revenue.
Then this: Organization B starts to use Organization A's brand color in its online campaigns. Even more boldly, Organization B uses a recognizable tagline from Organization A in a fundraising appeal.
Happenstance? Unlikely.
Unethical? Sneaky? Perhaps simply unimaginative? Definitely not cool.
An interesting mental exercise nonetheless.
What would you do if you worked for Organization A?
What if you worked for Organization B?
Oooo! This is a good one. Tough call for organization A as calling out B (publicly at least) would look petty and cast mud upon the mission. Certainly call people at B and let them know you are on to them and they are most certainly not cool. Threaten copyright lawsuit? Might generate bad press. Certainly A should continue doing what they do right, knowing that B doesn't have the chops for long-term success.
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