We, you, and us

When it comes to copy that persuades, small words can have a big impact.

Version 1:

"Contribute now because we give children access to learning and opportunity."

Version 2:

"Contribute now because you want children to have access to learning and opportunity."

The first version is organization-centric. The second version fully acknowledges and connects with the values of your reader. And it gives you a better segue to "us" -- to how "we" make things happen together.  

Here's how it might end up:

"Give now because you want children to have access to learning and opportunity. Together, we can keep this vision alive. Your donation is the first step."