Power to the people...

As you embark on your next campaign, here's a way to focus your thinking on the people you plan to communicate with.

Ask yourself this:

How would they change the world if they could?

Then tell them, in specific and meaningful ways, how their participation -- their donation to your organization -- can help make their world-changing dreams come true.

Give your donors the power to realize their part -- their importance -- in fulfilling your vision.