Holiday clutter

Trees... lights... snowflakes... bows... glitter... sparkle... with holiday decorating in full swing, it's tempting to give your year-end appeals a similar treatment. 

Yet your dusting of holiday cheer runs the risk of hiding your important, urgent, passionate message, and distracting people from the task at hand - their contribution to your organization. 

The greatest revenue is almost always delivered through bold, simple design, accompanied by direct, clear, action-oriented messages.

Go crazy decorating the world... but keep your fundraising streamlined and targeted.