Great marketing campaigns happen everywhere at once... TV, magazines, newspapers, billboards, online. It's about making a splash. It's about driving maximum action.
So often we do the exact opposite in fundraising.
We hesitate to send that e-blast out on the same day our direct mail reaches homes because we want people to respond to the direct mail.
We schedule our telemarketing campaigns when nothing else is happening so they're easier to manage, and the results will be clear.
It doesn't work that way.
Your e-blast, phone call, or online campaign, on top of your direct mail, all at the same time, will cause more overall giving to your organization.
Fully strategized and timed campaigns are harder to miss... more aggressive... and more effective. Yes! It's much more difficult to count and clearly define the impact of each effort. And that makes us nervous. But this is the brave new world we work in. Time to embrace it.
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