The New Year offers an opportunity to think not just about what we do... but how we do it.
Because we're all in the business of mass communication, one way to ensure we'll hit the mark is to show our work to other people -- a team inside or outside your organization who can provide useful feedback and add new ideas to the mix.
It's not easy. It takes trust. It takes an investment in relationships. And it takes a leap of faith to overcome any fear we may have of being open and willing to share an idea or campaign that's not completely formed yet.
In the end, it allows you to truly focus on the success of your organization. And the potential rewards far exceed the risks.
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