It's fun when great ideas come from unlikely locales. Jim Lewis, founder and partner emeritus here at LKA, writes this about photography:
"Sometimes the most engaging images are not the ones you're about to take,
but old ones for which you find new uses. In television, this is called repurposing content. Here's an example below. The image to the left was shot on the Oregon Coast in July of 2003. (Yes,
that's the way the coast often looks in summer.)
I posted it to Facebook a few years ago,
got a few nice comments, and moved on. Recently, I stumbled across it and decided more could
be done. I made some changes, saved the result, and posted it again. In a few hours, I had
more likes and comments than on any image I've ever posted.
What's lying dormant (perhaps gathering moss) in your catalog?"
To Jim's point, how many campaigns, ads, brochures and newsletter articles do you have sitting in your files that might prove to be brilliant with a fresh lens or daring edit? Thanks for the idea Jim!
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